Although I like to believe that the Northshire Bookstore is standing valiantly on the front line against the massive forces trying to dumb down America,  I have to admit that, every once in a while, I defect to the enemy.

Living On Velvet: Whatever happened to Kay Francis?

The store can now offer our customers access (by special order) to hundreds of older movie titles that are not available in most retail outlets through a subsidiary of Warner Home Video. I take advantage of this as often as I can afford to do it. I recently bought a little-known 1935 domestic drama directed by Frank Borzage called Living On Velvet,  Anthony Mann’s western, Devil’s Doorway, and George Cukor’s first excursion into expansive, open-air filmmaking, Bhowani Junction.

I’d gone over in my mind a dozen times which film I would watch first and sorely tested the patience of our receiving department by asking day after day if the shipment had arrived yet. So what movie did I watch on the first night I had all three of my little treasures in hand? I watched something called MacGruber. The movie might be regarded as the celluloid equivalent of a General Patton in the battle to dumb down America.

In my defense, there are some nights when I just don’t feel like tackling Last Year at Marienbad (alright, there are some decades when I don’t feel like Last Year at Marienbad). That well-worn excuse loses some of its steam in this instance when you consider that I had to simultaneously convince myself that the Mann film, that miscast Robert Taylor as an American Indian was going to overload my intellectual circuit board. No, I must have wanted to watch MacGruber.

The satire can be a rich source of screen comedy, but it is treacherous territory for neophytes and notoriously difficult

MacGruber: It might have looked funny on paper.

to sustain throughout the running time of a feature film. MacGruber boasted the participation of two cast members of  Saturday Night Live, Will Forte (reprising his SNL character and as a co-writer) and  Kristen Wiig. It occurred to me that Mr. Forte’s incarnation of an action hero might be stupidly funny in five-minute doses, but building an entire movie around it was like propping up the Parthenon with chopsticks. It didn’t work with a lot of characters who first saw the light of day on SNL skits (remember Pat?), but Hollywood has a very selective memory when the potential for big bucks hang in the balance.

I will give MacGruber this much, however. It managed to sustain the subterranean level of humor it established right off the bat. Without wishing to offend anyone, suffice it to say that the villain in the movie has a name that also is a particularly vulgar word for an intimate part of the female anatomy (with an “h” tacked on to the end). It allows Forte’s character to keep shouting that he is out to “pound some ______.” Again, without elaborating, you also might think twice before eating another stalk of celery. Pretty funny stuff, huh?

The only hopeful sign that this embarassingly inept comedy prompted was its lackluster performance at the box-office. I made a mental note to watch The English Patient again as penance. On a night when I was really, really tired. I suppose you would have to understand the depth of my dislike for Patient to understand the scope of my shame for having wasted an evening with MacGruber.

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One of the interesting impacts of the digitization of books, the decline of the chain stores, and the ascendancy of the credit departments at publishers is the steady decline of new books on bookstore shelves.

  • To state the obvious – we don’t know what the per cent will be, but clearly a significant chunk of book sales will go digital in coming years.
  • Borders is declining rapidly (will they ever just roll over and die?) and B&N is shrinking selectively – and both are diminishing the proportion of new books in the stores they decide to keep (until the lease runs out).
  • The current publishing model is broken – as credit tightens books are being used as cash flow management tools more and more.  Books sit in warehouses or are shipped back and forth instead of being put in front of customers where they will sell.

The decline in shelf space presenting new books is a major threat to publishing’s future, perhaps the greatest threat.  Bricks and mortar bookstores do more than sell books – they are the showrooms, the curators of quality and the evangelists.  Many, many of the online sales of paper books and the ebooks purchased today are a result of the existence of bricks and mortar stores.

The publishers that will survive and thrive in this world of declining shelf space for new books are the ones that understand and value the bricks and mortar store beyond the normal lip service.  Bookstores will have no choice but to favor publishers that offer consignment, significant dating, better terms or otherwise step up to the plate in a significant way.  Most lists are dominated by books that are fungible (to use one of my Dad’s favorite words) – the same or very similar material can be gotten from another publisher.  So those that will win out as everything tightens up will be those that are proactive in making it worth our while to sell their books.

It is a time for experimentation and action, not for fear.  Bookstores and publishers need to learn our way into the future as creative partners, not codependent drunks sipping the bottle of THE PAST.

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Suspension of belief

September 2, 2010

I probably have mentioned the fact that my wife and I usually watch a  movie on Saturday night. Carolyn is good about letting me choose the film. I suppose it’s a responsibility that has just naturally fallen upon my shoulders because I’ve always loved the movies, just like it has fallen upon her to tell [...]

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The Tiger and a Wolf

August 30, 2010

If you pay any attention to what is happening in the book world, you probably know that Jonathan Franzen’s new novel, Freedom, goes on sale tomorrow. This promises to be the biggest publishing event since Suzanne Collins’s Mockingjay hit the shelves last Tuesday. The early reviews for Franzen’s first novel since 2001’s The Corrections have [...]

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Good Sports…Books, That Is

August 27, 2010

In order to be considered a significant work, a “sports books” must do more than detail the highlights of the author’s favorite athlete’s finest achievement.  Quality sporting literature, or “Good Sports” as we’ll call them here, does more than simply paint exciting portraits of  athletes in action.   A true “Good Sport” offers the reader more- insights, [...]

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Plotting a new course

August 26, 2010

I don’t mind movies being ambiguous. I have had many interesting discussions over the “did he or didn’t he? aspect of Doubt and the “is he or isn’t  he?” aspect of Shutter Island. (This, of course, shouldn’t be confused with the “will she or won’t she” question that hung over Doris Day’s movies because we [...]

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